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The only researcher on Earth who treks tropical jungles... in a wheelchair, Lawrence Poole tells springboard stories on how leadership principles are championed in Nature. Lawrence tells stories that allow audiences to grasp - from the story context - how complex issues can be managed.
Episodes
Tuesday Mar 31, 2026
Tuesday Mar 31, 2026
The book "Blue Ocean Strategies" was written by W. Chan Kim and Renée Mauborgne. Their book uses the term "ocean strategies" to describe the marketplace. It says that the usual market that most of us know and explore is the "Red Ocean Market" - this because it is being bloodied by the competition.
The authors describe new marketplaces as Blue Ocean, and they assert that no company can prosper by only sailing Red Ocean waters.
Podcaster Lawrence Poole does not see the market as one solid mass. Rather he sees a series of market niches that can join together in common interests for mutual gain. Poole tells creative leaders how they can sail Blue waters.
He also reveals the 9 ways that markets niche. (10.27)
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